|Business||A boutique business specializing in top grade music lessons by maestro level teachers, also a shop specializing in fine, handcrafted bowed strings instruments (including violin, cello and bows).|
|Synopsis||Stradivari Strings, a well-known music school in Singapore as well as a retail specialist in bowed strings instruments, was established to address the need for excellent music education as well as the demand for good quality music instruments. We do not believe in the concept of “one size fits all”. Each individual is unique. That is why we ask potential students a list of questions to identify his/ her needs and requirements, before our students start private music lessons. We then identify a suitable coach and customize the music lesson plan accordingly. The retail business has a focus on bowed, strings instruments. The MD personally meets each student for two hours to select violin or cello.|
|Challenges||Leads and Prospects are not educated in the different grades of musical instruments like Violin and Cello.Lack of social media presence except for a dormant Facebook page in 2018.Lack of personal branding for the owner of the business.While there are backlinks to the site from other blogs, very few are coming from Singapore (the location of interest).Lack of compelling content to engage potential students, adults learners as well as the parents of young students.|
|Solutions||Feature of Rita Yeo, the founder, on how she started the business in 2010 on Sunday Times’ “Me and My Money:.Special interview by well known lifestyle blogger, Grace Tan, on the founder.Radio Interview on Media Corp’s “93.8 Now”, of Rita Yeo, on how adults can learn to play the violin or cello easily.Creation of Instagram account with content including curated videos of musical performance by artists (with permission).Follow and use of relevant hashtags on music related topicsCreation of Youtube channels with branded intro and outro for all new videosShowcasing more than 20 music teachers on their forte and aspiration, on youtube channel|
|MD’s quote||As a veteran of public relations, branding and marketing, Andrew is the expert to go to if you want to elevate your business profile and supercharge your business. Using his creative and unique approach, Andrew secured high profile media interviews for my business, Stradivari Strings.|
These include Sunday Times feature on 20 June 2019, radio interview with Mediacorp’s “93.8 Now” on 19 March 2019, and interview with multiple-award winning blogger Grace Tan. The total public relations value delivered to date is $250,000. These high profile media interviews were further leveraged with Andrew’s strategic direction to convert them professionally to videos. These videos provided solid content for Stradivari Strings’ channel. The PR spins off also to other social media including Instagram, Twitter and Facebook. As Andrew rightly pointed out, “In business, you do not want to be the best kept secret”.
The content creation strategy includes features of all my music teachers on video through Q&A. Interviews were converted into videos with caption to capture the younger audience. The result is the extension of social media conversation and building a new tribe .
With his guidance, I also implemented highly effective social media strategies from January 2019. His clear and concise strategy to social media also helped my business gain a big tribe of followers. My tribe continues to grow each day. With Andrew’s expertise, my business volume hit an all-time high in June 2019 and the best is yet to come. Andrew is a top-notch professional who is highly energetic, passionate and cares about the progress of each of his customers. I cannot thank him enough for turbo charging my business. I highly recommend Andrew to anyone who is looking for an effective PR, branding and marketing expert