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BusinessWe are shaping today the audio world of tomorrow – that is the ambition that we and our company live by from day to day. This vision statement describes what we are hoping to achieve together. The foundation for this is our history, our culture of innovation and our passion for excellence.
MDMartin Low
SynopsisFor us, good sound is not enough. We want to achieve the perfect sound. We want to make sound come alive. Sounds can transport us to distant places, awaken sleeping emotions and even intensify our sense of taste. We do not perceive them just with our eardrums, but by way of the skin and some people can actually see sounds. In the heights of sound – Online annual report 2013. This is why we are working every day to achieve the perfect sound and opening up to our customers the whole feeling world of the audio universe.The way to this achievement has been paved by our trailblazing ideas. Ever since electrical engineer Prof. Dr. Fritz Sennheiser founded the company in 1945, Sennheiser has been continuously setting trends in the audio industry. Right up to the present, our innovative inspiration, curiosity and passion have made our products and services immensely successful. Wherever people care passionately about recording, transmitting or playing sound, Sennheiser will be there. This is something we are proud of.Our headphones, microphones and all-round audio solutions, our reliable service, and our committed staff have been enthusiastically received by our customers all over the world. Whether our customers are artists, disc jockeys, pilots, scientists, sound technicians or demanding music-lovers the Sennheiser name always stands for premium products, the ultimate in sound quality and undistorted listening enjoyment. This enthusiasm is the source of our passion for excellence. This is what motivates us every day afresh to fulfil our mission of transforming tones and sounds into the perfect auditory experience.
ChallengesSennheiser has professional audio and consumer audio business units. Both are marketed by the same teamThere has been an increasing awareness gap between the late teens and young adults with the BrandThere were not much of social media presence in 2016 to engage the young peopleThe instagram and Facebook pages had international content and didn’t resonate with the local audienceThe concept store in Marina Square was only open in August 2016No E Commerce strategy was in place in Singapore
SolutionsInstagram Takeover by 10 Music Influencers in Singapore. The group is aptly named as “Sennheiser Sound Hero” in 2016A similar campaign was done in Philipines.A team building profiling exercise was organised for the entire company in 2017 Staff Kick OffA Digital Marketing Training was done for the senior marketing team in Oct 2016A 2-day social media masterclass was organised for regional resellers in July 2017A half day presentation training was organised for all top level of manager in August 2017A personality leadership profiling was done for the Senior Management Team in late 2017A 2-day customer service training was organised for all staff involving in customer engagementAn alliance with AsiaFuture TV was forged in Sep 2019The Brand.com E store was setup in August 2017Working with Lazada in Feb 2018
TakeawaySizeable increase of sales via online channelOpening of 2nd store in MBSA balanced digital savvy marketing team in 2019 compared to 2016A more customer-centric approach when comes in service excellence strategy
MD’s quote