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Candid Creation

BusinessFounded in 1999, Candid Creation Publishing is an independent English-Chinese bilingual publishing house based in Singapore. 
MDPhoon Kok Hwa
SynopsisWe provide a one-stop publishing service that takes individuals and organizations from idea to market. Our objective is to lower the barriers to getting published and to make professional publishing accessible to all and with a personal touch. In contrast to self-publishing services, every book by Candid Creation is carefully curated by experienced professionals to ensure all titles meet the highest quality standard. Our professional services include consultancy, coaching, conceptualization, planning, project management, writing, translation, copyediting, design, illustration, typesetting, proofreading, printing,  e-book publishing, distribution, sales and marketing. We have built a reputation of being the publisher of choice for many renowned personalities and esteemed organizations, an honour made even more special as this was made possible through personal recommendations from the satisfied clients we have served. We are book publishers who do not restrict ourselves to any particular genre of books but instead, seek to understand the needs of our authors in order to extract and express their voice through their books. We have helped hundreds of authors from the age of 12 to 80 to publish their books in both print (pbook) and digital formats (e-book). To date, we have published over 300 titles in a wide variety of genres that include categories such as: the arts, autobiographies, children’s books, critical prose, finance, humanities, literature, medical, music, personality profiles and self-improvement; among many others. Candid Creation Publishing is a member of the Singapore Book Publishers Association.
ChallengesMany aspiring authors are at a loss of what to do when they decide to be a published authorPersonal Coaching can be tedious for aspiring authors who are not prepared or confused about their approachPublishing can be a lonely journey to many especially when they hit a writer’s blockThere are several publishing models with each having its own pros and cons. Often there is no transparency or clarity to the aspiring authors on the deals they are signing
SolutionsCreating a series of radio talks to share the 6Ps of publishingCreating a signature Authorship Workshop – “So You Want to be An Author” from 2014-2019 over 12 runs. It produces close to 200 graduates and raised close to 20 authors as advocate of the publisherPersonal Branding of Phoon Kok Hwa as the Action Learning Coach
TakeawayNew marketing platform through Facebook groupEach new author from the Authorship Workshop has a back page to market the rest of the authors’ books. It is an additional platform to introduce more books to readersE Commerce strategy for books on the publisher’s website as part of digital transformation
MD’s quote