Personal Branding We heard many types of branding, yet there are many of us fail to understand the importance of …
Debunking 10 Myths of Public Relations and Publicity
by Andrew Chow Many companies are oblivious to the importance of public relations in the business landscape, or simply have …
How to increase your Social Selling Index (SSI) Score on Linkedin?
by Andrew Chow Synopsis Linkedin has always been the most unrated social media platforms for many marketers. It is not …
What’s the Big Deal with having Publicity?
by Andrew Chow The end result or return of any public relations effort is publicity. Publicity can come in different …
8 Ways How Keyword Research and Planning affect Your Digital Marketing Strategy
by Andrew Chow Keyword research and planning entails the mapping the list of keywords to the customer buying experience from Awareness, …
Negative Comments is a business opportunity on Social Media
by Andrew Chow Develop a responseStrategymap for conversation Management Negative Comments is a business opportunity on Social Media Manage Social Media Negative Comments …
Content is King. Content Creation is the Crown
by Andrew Chow Social Media content is King, and it is one of the most talking about and most misunderstood …
Public Relations is just like Graffiti
by Andrew Chow Public Relations is just like Graffiti; you need a clear message to be effective and accepted. Public …